(Collaborative post) What do you need to look at when Growing Your Freelance Business in 2021? Becoming a freelancer can be a good option for many. It can give you a greater degree of flexibility over your personal and professional life. Once you are established in your field you may want to look at extending your business provided you have the time. Not only will this boost your income it will open you up to a larger number of collaborations with a range of different companies.
But how can you grow your freelance business?
Growing Your Freelance Business in 2021
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Prioritize Customer Satisfaction
Making sure your clients are happy is important. It’s what will get you repeat business and plenty of recommendations. Completing projects to a high standard will ensure that you will always have work provided of course the price will influence the amount of work that will come through. Sending out customer satisfaction forms once a project is completed can help identify areas for improvement. Consider including positive reviews directly from clients on your website quoting who they are from.
Have Flexible Payment Options
Making payment for services easy by having a range of options available is important. Many freelancers will work with clients in their own country as well as those from other countries. Businesses will have a few payment methods available. Providing options for payments is important. Many will offer Paypal, or payment into a bank account, you can also consider a google search for its suggestions for the best foreign currency account to be able to get your payments easily from foreign clients.
Build your Personal Brand
The number and quality of clients you can attract and the fees they will pay for your services will be greatly reliant on your reputation, online presence, and branding. Make an effort to improve your personal brand by managing your own social media profiles. People identify better with a brand they can relate to. Where you can run your own social media accounts, where you can’t look for a social media management company to do this for you. Create a blog to add to your site if you are not already a blogger. That can be a way that clients can identify with your brand and interact. Comment on marketing platforms to help increase your exposure, this may help bring more clients your way. Some will automate social media posts as it can be very time-consuming. Make sure you follow up and respond to comments time permitting.
Your Rates
You’ll need to set your prices to reflect your experience. Do not undersell yourself, be aware of how much similar businesses charge, and work around those prices. Project prices should be tailored for each client as requirements will vary between projects. In some cases an hourly rate will be appropriate, in others, it may be better to charge for the project to make sure you are able to offer a competitive service.
Some will undercharge in order to be given a project. Although it is understandable, we all need to make a living, it undervalues your work and that of those that work in the same field. Yes, you’ll be a client’s first port of call but will also be paid far less than others offering the same service. In some fields, the client will work with multiple individuals and may be willing to negotiate the fee so don’t be afraid to try.
Bottom Line
Being a freelancer allows you to earn extra money and may also have additional perks. However, there is more to being a successful freelancer. You’ll need to have good customer service skills, a strong personal brand, reasonable rates, and flexible payment options.
Do you have any tips you can suggest for freelancers?
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This was a really interesting read and there are some areas i had never thought of within the role
Thanks Gemma. It can help to know the basics when you have this sort of business or are looking to start one.
I went freelance just before Covid hit, its not easy but really rewarding. I totally agree with the advice here. Great blog for those looking for advice on freelancing .
Some fantastic tips here! These are great ways for a freelance business to grow in 2021.
These are definitely great tips for those wanting to grow their freelance business. Building a personal brand and knowing your rates are definitely crucial.
Thanks for this article. I have been freelancing for quite some time now. It was difficult at first, but soon as I started getting clients, my confidence grew. I love your advice to not “undersell” yourself. I see a lot of that going on, dropping their hourly rates to enable them to get clients. I don’t think that is a good practice.
We all know 2021 has been a tough year so it is great to know these tips which helps people to not only save money but grow their freelance business as well
These are very useful tips, definitely working on my personal branding for my side business.
Amazing tips!!! Freelancing as a side job is an amazing option to start with.
These are great tips! I know I have been trying to grow!
I think a big one about being freelance is to be organised and keep good communication. If you’re organised and on top of things you know you’ll deliver work on time and not be bogged down with admin x
Thank you so much for the helpful tips. I love and can use these for sure and my biggest issue is not underselling yourself. There are so many jobs that I should have made more on as I undersold myself. Thank you and bookmarking to come back when I need to check this post out!
A really well thought out post, I’m loving the simple straight forward tips. Thanks!
This freelance life is so interesting. The rate info is so important.
Great tips here, I think it is so important to know the price you are going to charge and know your worth
Great tips for those who work for themselves…it’s tough running a business on your own esp when you’re starting. Thanks for sharing!
Such a great read! As I am trying to grow my freelance business, I’m sure these tips will come handy. Customer satisfaction is so important! Thanks for sharing these helpful tips 🙂
These are great tips for freelancers, I think it’s really important to fix your rates and stick to them.