(collaborative) As a business, getting the sales in the first place is pretty hard. But getting those customers coming back time and time again can be much harder, especially when there are multiple competitors vying for the same people’s attention. There are tried and tested methods for getting those customers back, some work better in some industries than in others. These tips can give you something different to think about in regards to keeping your business successful by bringing those all important customers back. You may have tried some of the tips, which is brilliant, but reading some of the others can help give you other avenues to consider.
Image credit: Pexels – Gustavo Fring
How to Keep Customers Returning
Give Free Stuff Away
If there’s one thing people love, it’s free stuff. Getting something for free stuff is a huge pull, and giving items away can bring in new customers and bring back old ones. A great trick here is the sample. Say you own a food business and someone buys an item from you, you can also send them a few free samples. They’ll love having the extra goodies included and if they like the product, they’ll come back and buy the full size version. This is pretty scalable to all businesses. You could offer free resources like Free Printable Planners, or bundle in a free product in the package. Free shipping counts too as does buy one get one free offers. It might not be something that’s tenable in the long term, but it will certainly work in the short term if you need that burst to encourage return custom.
Reviews Work Wonders
The power of the review is known by most people in business these days and is an effective tool used in multiple areas. If customers can see people positively reviewing items, it lends them buyer confidence which means they’ll be more inclined to part with their money. Getting the reviews can be the hard part. Usually, businesses will pop in a little card asking for a review. That’s quite common on sites like Etsy or Amazon. Another way is to send a follow up email asking if everything is alright with the product and inviting the person to complete a review. If you don’t do this, see if you can start getting your customers leaving reviews because it’ll encourage those who have shopped with you before to do so again.
Improve Product Quality
If this is something you can do it’s certainly worth looking into. Improving product quality means more people will want to buy it as it’s a better product. It sounds simple, but it’s true. Managing the additional supplier cost is needed, but it works in different ways. For example, if you wanted to start a subscription box business, you’d increase the quality of the products going into the box. People like feeling that they’ve bought a good product at a fair price. If they buy something they really like, you’ll get repeat purchases because you’ll gain a brilliant reputation. They’ll know you provide high quality products.
Now you have read my post, How To Keep Customers Returning, what do you find makes you return to buy from a business?
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I always look at reviews before buying from a business as it gives me confidence I am buying a quality item.
Reviews can help when choosing which business to use.
It’s the personal touch that has me returning to a business. I get it that things can go wrong – none of us are perfect, but a small business reaches out and explains the difficulties. I feel that large companies just see me as a pound sign.
Smaller businesses that give a more personal touch also come across as caring more and not seeing clients as just another number.
Reviews are a must in business it the first look for new customers. Freebies are brilliant either by a competition or giveaway with other stock etc really helps gain and keep new customers coming back
Freebies create a positive experience for customers/ prospective customers.
When a customer trusts a seller they will probably return. Salesman often use a ‘hard sell’ to try to batter a customer into buying but all they are doing is undermining the customer’s trust and shooting themselves in the foot.
That’s very true. I don’t tend to buy anything from those types and won’t in the future due to the hard sell attempt.
I always look at the reviews before buying and free stuff is always good too haha.
Reviews can really save you from buying a bad product and direct you to good companies.
Lovely blog so much information & will be returning soon
Reviews and personal touch to make you feel special …like you matter as a customer 🌸💗🌸💗🌸💗🌸💗🌸💗
Oh great thank you for the tips
Thanks for visiting Natalie.
I always check reviews of companies and actual products before purchasing, especially if it’s an expensive product. Free samples make me more likely to try new products too!
I always read reviews before buying anything
That’s great, they can really be helpful x