It’s amazing the things that I get sent through to my inbox. Amongst all the spam emails I get various forms of informative ones, some that I have no interest in at all (sorry guys, I can’t feature everything) and some that are interesting and relevant to me. I thought today I would feature the information from one company that I thought was interesting and relevant to parents in the UK.
The post title is a big giveaway as to the topic but here we go.
Cadbury Dairy Milk Buttons has found that the younger generation have a few things to learn about food provenance. They conducted research which revealed that a shocking one in five children don’t know that milk comes from cows and almost a third of children believe a cow’s diet consists of sandwiches and pizza.
Fortunately my children are a bit more aware of where some of their foods come from although they of course be could be shown more and going to local pick your own farms, animal farms and even growing their own fruit and veg are a great way of showing children where the foods they eat originate. In addition if you start early they will have a head start in their science lessons!!!
To help the younger generation , Cadbury Dairy Milk Buttons has partnered with Giovanna Fletcher to help kids understand more about food provenance; in particular where the glass and a half of milk used to make each packet of its iconic Buttons comes from. In the video, Giovanna takes some parents and kids back to the farm to learn some truths:
New research from Cadbury Dairy Milk Buttons reveals the bizarre myths that children between 4 and 8 believe about their food
- Over one in ten boys (11 per cent) believe milk comes straight from the supermarket.
- A fifth (20 per cent) of five year olds believe that chocolate is made from eggs.
- Almost a third of children (29 per cent) believe a cow’s diet consists of sandwiches and pizza.
It’s shocking really I knew so much more about my foods originate from I was younger and that was due to being taught in class. What on earth are schools teaching now days! (Let’s not get me started there.)
The survey also revealed that parents across the nation care about food provenance, with a whopping 73 per cent stating that knowing where their food comes from is important to them. However, it seems the younger generation have a few things to learn when it comes to this topic.
The research also revealed that children are unsure of what is used to make chocolate, with over a third (32 per cent) of the children likening the ingredients to those found in a cake.
- Eggs (20 per cent)
- Flour (12 per cent)
- Plants (9 per cent of four year olds)
- Wheat (6 per cent of four year olds)
Catherine Young, Senior Brand Manager for Cadbury Dairy Milk Buttons says “Whilst some of the findings from the research are amusing, it has highlighted that more needs to be done to make farming and food provenance as important to children as it is to their parents. We’re really proud that we source our milk from Selkley Vale – a cooperative of farmers from Wiltshire and Gloucestershire farms – and believe it’s important for children to understand the journey of their food. We hope the video will help parents show their children about this in a stimulating and enjoyable way!”
Do your little ones know where milk comes from?