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One in Five Children DON’T KNOW That Milk Comes From Cows

It’s amazing the things that I get sent through to my inbox.  Amongst all the spam emails I get various forms of informative ones, some that I have no interest in at all (sorry guys, I can’t feature everything) and some that are interesting and relevant to me.  I thought today I would feature the information from one company that I thought was interesting and relevant to parents in the UK.

The post title is a big giveaway as to the topic but here we go.

Cadbury Dairy Milk Buttons has found that the younger generation have a few things to learn about food provenance.  They conducted research which revealed that a shocking one in five children don’t know that milk comes from cows and almost a third of children believe a cow’s diet consists of sandwiches and pizza.


Fortunately my children are a bit more aware of where some of their foods come from although they of course be could be shown more and going to local pick your own farms, animal farms and even growing their own fruit and veg are a great way of showing children where the foods they eat originate.  In addition if you start early they will have a head start in their science lessons!!!

To help the younger generation , Cadbury Dairy Milk Buttons has partnered with Giovanna Fletcher to help kids understand more about food provenance; in particular where the glass and a half of milk used to make each packet of its iconic Buttons comes from.  In the video, Giovanna takes some parents and kids back to the farm to learn some truths:


New research from Cadbury Dairy Milk Buttons reveals the bizarre myths that children between 4 and 8 believe about their food

  • Over one in ten boys (11 per cent) believe milk comes straight from the supermarket.
  • A fifth (20 per cent) of five year olds believe that chocolate is made from eggs.
  • Almost a third of children (29 per cent) believe a cow’s diet consists of sandwiches and pizza.

It’s shocking really I knew so much more about my foods originate from I was younger and that was due to being taught in class.  What on earth are schools teaching now days! (Let’s not get me started there.)

The survey also revealed that parents across the nation care about food provenance, with a whopping 73 per cent stating that knowing where their food comes from is important to them. However, it seems the younger generation have a few things to learn when it comes to this topic.

The research also revealed that children are unsure of what is used to make chocolate, with over a third (32 per cent) of the children likening the ingredients to those found in a cake.

choc3Top 4 ingredients children believe are found in chocolate:

  1. Eggs (20 per cent)
  2. Flour (12 per cent)
  3. Plants (9 per cent of four year olds)
  4. Wheat (6 per cent of four year olds)

Catherine Young, Senior Brand Manager for Cadbury Dairy Milk Buttons says “Whilst some of the findings from the research are amusing, it has highlighted that more needs to be done to make farming and food provenance as important to children as it is to their parents.  We’re really proud that we source our milk from Selkley Vale – a cooperative of farmers from Wiltshire and Gloucestershire farms – and believe it’s important for children to understand the journey of their food. We hope the video will help parents  show their children about this in a stimulating and enjoyable way!”

Do your little ones know where milk comes from?

This Post Has 69 Comments

  1. That’s crazy all parents should teach kids where food comes from. Admittedly when the boys got older and I told them the cute pigs were Bacon they were a bit upset at first!

  2. That’s a bit worrying – 1 in 5 children don’t know where milk comes from.
    Although my daughter believes money grows on trees!

    1. Lol, I wish it did 😉

  3. I think my son (6) knows but my daughter is probably a bit young. But it’s a great conversation to have. We’ve been talking a lot recently about meat because we’re veggies but I want to allow my kids the freedom to choose if they want to eat meat when they understand where it comes from. But I also want to shelter them a bit from the brutality of it which is a bit of a dilemma! However, It’s very important that kids know the truth about food production. But i can definitely explain where chocolate, cocoa beans and milk come from! This post has made me want to run to the shops for a big bag of buttons! 😀

    1. It’s good to give them the option with foods but also to make sure that hey know where the fruit and veg come from. I know I had a craving for chocolate when I wrote this lol 😉

  4. Wow how scary is that! I guess we take some things so for granted these days we don’t think about where the originate from.

    1. It is a bit shocking so highlighting this can help 😉

  5. Haha kids crack me up! Those pictures are making me need chocolate haha xx

    1. They can be funny sometimes 😉

  6. It is really strange to hear that kids are so uninformed about where their food comes from x

  7. I don’t know how children are expected to be able to make healthy choices about their diet when they have no idea where food comes from! It’s so important to teach them things like this.

  8. It’s so scary that children nowadays don’t have much contact with nature and animals!

    1. It really is a shame.

  9. Haha, I love random surveys like this. Cows eating pizza?

  10. That’s pretty shocking and to be honest that’s the first question I’m going to ask my niece next time I see her! In regards to chocolate I guess it would depend on how much the child eats it.

  11. My children know this as they are older, but it is a great ideas to learn them when they are young. I remember when I told my daughter as she seen them milking cows on the TV, she didn’t want to drink milk again after seeing it, but then she soon forgot. She loves milk 🙂

  12. Kids are so funny, I hope my little sister knows where it comes from lol x

  13. Wow what a shocking statistic! One of my closest friends growing up lived on a cow farm, so I might have been more informed than most x

  14. That is quite shocking that not all children know where milk comes from – glad Dairy Milk are doing this campaign to educate people! x

  15. Thats shocking, you would think that most children would know where milk come from seems it what the usually drink at that age

  16. I think its important that everyone knows where their produce has cone from.

  17. This is close to something I just said to my husband this morning. People these days are so detached from real like and I want our children (when we have them) to know that eggs come from chicken and milk comes from cows…
    Great idea behind this concept!

    1. I think it’s great that they are trying to hightlight this 😉

  18. I am surprised that 1 in 5 children don’t know where milk comes from! All of my children know, even the 2 year old! I think it is important to teach children where their food comes from, visiting farms and growing their own food are fantastic ways to do that.

    1. It is shocking, I think we do need to do something about it and I am glad all your little ones are full aware 😉

  19. surprising figures! my kids have been lucky enough to spend a lot of time on family members farms so there pretty aware of where food comes from.

  20. That is quite surprising to hear. I remember visiting a farm when I was in school and seeing cows being milked.

  21. Those are shocking stats, I am so proud that my kids know where food comes from

    1. That’s good to hear 😉

  22. I had no idea that so many children would not know something like this x

    1. Me too it was a surprise.

  23. It’s worrying, isn’t it? This is something that needs this sort of attention. I get that kids may not know the ingredients of chocolate, but the cow / milk thing is a head-scratcher.

    1. Lol, tell me about it 😉

  24. Love this post it’s shocking children don’t know we’re milk comes from we go out walking and say hello to the Cows most weekends

    1. That’s the problem though many children don’t get to go anywhere near the country side or a working farm so if they don’t see it in action and are not told they haven’t a clue.

  25. CHILDREN THINK COWS EAT PIZZA!? I can’t get my head around that. You can’t blame children really but I think we all need to make sure our children understand food, nutrition and money (rather than always spending on a debit card!). Can’t wait to teach Pickle when he’s older!

    1. I know it’s shocking, I’m making sure mine know where their foods come from 😉

  26. Oh my goodness, I’m really quite shocked by this. My girls are pretty good when it comes to identifying food and knowing it’s provenance although It will be interesting to hear what they say when I ask them what chocolate is made from.

    1. It is a bit worrying, when I heard I asked my girls straight away about where milk came from just to check their response.

  27. I’m pretty horrified by that statistic tbh. What on earth are we teaching our kids these days?

    1. I know, that’s what I thought too x

  28. My kids don’t know where milk comes from. They are still young but will educate them soon.

    1. You can understand it with young ones but with some of the older ones it’s a bit worrying.

  29. That is just one of the saddest statistics but really not surprising. I think a lot of children have no idea where any of their food comes from.

  30. This upset and annoys me! How do parents not tell their child where things come from etc? A few weeks ago there was a lady collecting money for a nature charity and she stopped us so we were chatting and she was so impressed that my 4 year old knew what a hedgehog was. I know each parent does things differently but how can you skip talking to your children about things like this when most kids toys and books contain animals.

  31. Quite shocking statistics – I do think we overprotect children these days from the reality of where food comes from.

  32. I am absolutely stunned by those statistics!! I find it hard to understand why there is so little knowledge. I remember my children doing it at nursery School. More education Is definitely needed xx

  33. That’s scary how little children know about where their food comes from x

  34. My toddler likes cook with me, so it gives a great opportunity to explain where food comes from.

  35. How frightening is it that so many children don’t know where food comes from. It’s the same with many children and meat, which.

  36. I just had to quiz my 7 year old to see what he thinks. Milk comes from cows, chocolate is made from cocoa beans and milk and cows eat grass and wheat. I guess I’m doing my job well! 😀

  37. It is so important to teach kids about where their food comes from

  38. That’s shocking and actually really sad. It’s understandable when they are little but not when older. I hope this statistic changes.

  39. Chatting with children when they are young while shopping, letting them know what the food is and where it is from would be a good start.

  40. wow, that is both scary and shocking! I always knew where food came from and how it was brought about, since having family that owned their own farm.

    1. That must have been fun when you went to visit x

  41. My daughter once asked her Dad what baby pigeons drink. “Pigeon milk, of course.” He replied…

  42. It doesn’t surprise me to be honest that a lot of children didn’t know about milk…more saddens me. Then again a fully grown man on ‘Tipping Point’ the other day didn’t have a clue who Winston Churchill was because in his words ‘he was a bit before my time’?? Great excuse for being ignorant that one.

    1. Lol, oh dear, bet that was an amusing episode.

  43. That’s crazy! I think part of it may be due to kids just not being educated enough whether that be at home or school in regards to where our food comes from…

  44. I’m afraid that this is all down to education, not only from the schools but also the parents

    1. It is down to bot I agree although I guess each thinks that the other will teach it.

  45. Highlighting this issue will hopefully shine alight on it

  46. We’re vegetarian and my granddaughter has inherited my lactose intolerance, so her milk comes from nuts or soya. I’m pretty shocked at such levels of ignorance though, it’s not just the fault of schools, surely parents have some responsibility to teach their children things.

  47. Sad to say, but it doesn’t surprise me. My daughter is 26 now, but when she was little, we did move around a fair bit. And the difference in knowledge of nature and food was noticeably different between rural Northumberland and an ex council estate in Northampton.

  48. I think it’s a shame in this day and age that children aren’t taught everyday things like this. I remember having milk from a bottle at school and having a lesson all about how the milk ended up in the bottle.

    1. I’m sure we covered it at school too. I don’t recall my girls mentioning having covered this at school at all.

  49. This is bad,hope kids are being taught this at school x

    1. It’s shocking how much they are not being taught.

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