It’s amazing the things that I get sent through to my inbox.  Amongst all the spam emails I get various forms of informative ones, some that I have no interest in at all (sorry guys, I can’t feature everything) and some that are interesting and relevant to me.  I thought today I would feature the information from one company that I thought was interesting and relevant to parents in the UK.

The post title is a big giveaway as to the topic but here we go.

Cadbury Dairy Milk Buttons has found that the younger generation have a few things to learn about food provenance.  They conducted research which revealed that a shocking one in five children don’t know that milk comes from cows and almost a third of children believe a cow’s diet consists of sandwiches and pizza.


Fortunately my children are a bit more aware of where some of their foods come from although they of course be could be shown more and going to local pick your own farms, animal farms and even growing their own fruit and veg are a great way of showing children where the foods they eat originate.  In addition if you start early they will have a head start in their science lessons!!!

To help the younger generation , Cadbury Dairy Milk Buttons has partnered with Giovanna Fletcher to help kids understand more about food provenance; in particular where the glass and a half of milk used to make each packet of its iconic Buttons comes from.  In the video, Giovanna takes some parents and kids back to the farm to learn some truths:

New research from Cadbury Dairy Milk Buttons reveals the bizarre myths that children between 4 and 8 believe about their food

  • Over one in ten boys (11 per cent) believe milk comes straight from the supermarket.
  • A fifth (20 per cent) of five year olds believe that chocolate is made from eggs.
  • Almost a third of children (29 per cent) believe a cow’s diet consists of sandwiches and pizza.

It’s shocking really I knew so much more about my foods originate from I was younger and that was due to being taught in class.  What on earth are schools teaching now days! (Let’s not get me started there.)

The survey also revealed that parents across the nation care about food provenance, with a whopping 73 per cent stating that knowing where their food comes from is important to them. However, it seems the younger generation have a few things to learn when it comes to this topic.

The research also revealed that children are unsure of what is used to make chocolate, with over a third (32 per cent) of the children likening the ingredients to those found in a cake.

choc3Top 4 ingredients children believe are found in chocolate:

  1. Eggs (20 per cent)
  2. Flour (12 per cent)
  3. Plants (9 per cent of four year olds)
  4. Wheat (6 per cent of four year olds)

Catherine Young, Senior Brand Manager for Cadbury Dairy Milk Buttons says “Whilst some of the findings from the research are amusing, it has highlighted that more needs to be done to make farming and food provenance as important to children as it is to their parents.  We’re really proud that we source our milk from Selkley Vale – a cooperative of farmers from Wiltshire and Gloucestershire farms – and believe it’s important for children to understand the journey of their food. We hope the video will help parents  show their children about this in a stimulating and enjoyable way!”

Do your little ones know where milk comes from?

44 thoughts on “One in Five Children DON’T KNOW That Milk Comes From Cows”

  1. I think my son (6) knows but my daughter is probably a bit young. But it’s a great conversation to have. We’ve been talking a lot recently about meat because we’re veggies but I want to allow my kids the freedom to choose if they want to eat meat when they understand where it comes from. But I also want to shelter them a bit from the brutality of it which is a bit of a dilemma! However, It’s very important that kids know the truth about food production. But i can definitely explain where chocolate, cocoa beans and milk come from! This post has made me want to run to the shops for a big bag of buttons! 😀

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    1. It’s good to give them the option with foods but also to make sure that hey know where the fruit and veg come from. I know I had a craving for chocolate when I wrote this lol 😉

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  2. This is close to something I just said to my husband this morning. People these days are so detached from real like and I want our children (when we have them) to know that eggs come from chicken and milk comes from cows…
    Great idea behind this concept!

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  3. I am surprised that 1 in 5 children don’t know where milk comes from! All of my children know, even the 2 year old! I think it is important to teach children where their food comes from, visiting farms and growing their own food are fantastic ways to do that.

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  4. It’s worrying, isn’t it? This is something that needs this sort of attention. I get that kids may not know the ingredients of chocolate, but the cow / milk thing is a head-scratcher.

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    1. That’s the problem though many children don’t get to go anywhere near the country side or a working farm so if they don’t see it in action and are not told they haven’t a clue.

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  5. CHILDREN THINK COWS EAT PIZZA!? I can’t get my head around that. You can’t blame children really but I think we all need to make sure our children understand food, nutrition and money (rather than always spending on a debit card!). Can’t wait to teach Pickle when he’s older!

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  6. Oh my goodness, I’m really quite shocked by this. My girls are pretty good when it comes to identifying food and knowing it’s provenance although It will be interesting to hear what they say when I ask them what chocolate is made from.

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  7. It doesn’t surprise me to be honest that a lot of children didn’t know about milk…more saddens me. Then again a fully grown man on ‘Tipping Point’ the other day didn’t have a clue who Winston Churchill was because in his words ‘he was a bit before my time’?? Great excuse for being ignorant that one.

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  8. Sad to say, but it doesn’t surprise me. My daughter is 26 now, but when she was little, we did move around a fair bit. And the difference in knowledge of nature and food was noticeably different between rural Northumberland and an ex council estate in Northampton.

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  9. I think it’s a shame in this day and age that children aren’t taught everyday things like this. I remember having milk from a bottle at school and having a lesson all about how the milk ended up in the bottle.

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