Many of us will automatically assume that supermarket own brands will always been cheaper than branded products but is this always the case?
Well it used to be.
Years ago I remember seeing the supermarket own brand products being cheaper than all the others and I am not talking about their basics range. It seems as if supermarkets are becoming a little bit more devious in the way they price products.
As the weather has been gradually improving and I felt the need to purchase various types of frozen lollies / ice creams for my family to help them cool off although come to think of it I probably should be making my own. Anyway when I was looking through the frozen dessert aisle I noticed something that was of particular interest and I felt I must share.
Now this is the sort of pricing you might expect to see at a supermarket:
On the left is the shops own brand costing 22.7p per 100ml and on the right an almost identical product from Wall’s costing 55.6p per 100ml. This is what one might expect with the supermarket brand being cheaper but as I mentioned this isn’t always the case.
Check this out:
The supermarket product is more expensive than the normal price of the branded product (It’s not even on offer) going to show that supermarket branded products are not always better value. I have noticed this on numerous occasions over the years so I am a bit more vigilant when making my purchases. The branded product in this case turned out to be 10.6p cheaper per 100ml. When doing your own price comparisons make sure you check the product size as supermarkets try to present this also in price per kg to throw us off.
Another way supermarkets seem to mislead buyers is with the pricing of their larger products. You might find that a small bag of rice will work out cheaper per g or per kg than a larger bag of rice although one would expect the opposite. The moral to the story is be vigilant, don’t assume and check prices and you could save ££££££’s.
Did you expect the supermarket branded product to be cheaper?
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